SWSW trends in Nigeria
Empire Hosts “The New Africa” SXSW Showcase With Pandora
Leading indie label, distributor, and publisher EMPIRE staged their first showcase for night two of SXSW music, ‘The New Africa,’ at Stubb’s Bar-B-Q, only a month after launching EMPIRE Africa. BNXN FKA Buju, Cheque, Fireboy DML, June Freedom, L.A.X., Wande Coal, and other label artists and contemporary Afrobeats trailblazers performed at the sold-out event, which was hosted by Nigerian comedian and actor Basketmouth and DJ Poizon Ivy. Monster Energy and Puma were also sponsors of the event, in addition to Pandora.
Visit streaming.thesource.com for more information
Empire expanded in February, announcing EMPIRE Africa, highlighting the success of Nigerian artists like Freboy DML and Olamide. “Don’t forget the rate of streaming music in the States is not the rate of streaming music in Nigeria,” said Kareem Mobolaji, regional head of West Africa with EMPIRE, to Forbes. “If 10 people are streaming you in the U.S., that’s equivalent to having 60 people streaming you in Nigeria.”
You can read more about EMPIRE’s expansion here and see images from the celebration in Austin below.Advertisement
https://cdn.vuukle.com/widgets/powerbar.html?version=2.11.15https://cdn.vuukle.com/widgets/emotes.html?version=3.8.2https://cdn.vuukle.com/widgets/index.html?version=3.26.8
ABOUT THE AUTHOR
Shawn GrantSenior Editor
Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.
RELATED POSTS
- BUN B, TOBE NWIGWE, AND MORE APPEAR AT SXSW UNITEDMASTERS X EARN YOUR LEISURE POP UP EVENT SHAWN GRANT MARCH 19, 2022
- TSU SURF VS. CORTEZ, CALICOE VS. CHESS SET FOR URL’S ‘ANY GIVEN SUNDAY 2’ SHAWN GRANT MARCH 17, 2022
- (I)DEAL TO JOIN CONWAY THE MACHINE FOR THE ‘LOVE WILL GET YOU KILLED’ EUROPEAN TOUR SHAWN GRANT MARCH 17, 2022
- MIGOS, JACK HARLOW NAMED AS HEADLINERS FOR ‘LIFE IS BEAUTIFUL’ FESTIVAL IN VEGAS SHAWN GRANT MARCH 16, 2022
- SNOOTIE WILD’S FUNERAL SERVICES WILL BE ON MARCH 19 HESALWAYSWRITE MARCH 16, 2022
- BUN B AND FRIENDS DRAWS CROWD OF 73,000+ FOR RODEOHOUSTON H-TOWN TAKEOVER SHOW HESALWAYSWRITE MARCH 16, 2022
- [PHOTOS] RZA & DJ SCRATCH LISTENING PARTY, “SATURDAY AFTERNOON KUNG FU THEATER” KIM SOMAJOR MARCH 15, 2022
- DRAKE ANNOUNCES UPCOMING SHOWS IN NEW YORK & TORONTO BRYSON “BOOM” PAUL MARCH 14, 2022
- THE SOURCE WILL BE OUTSIDE FOR THE RETURN OF SXSW 2022 HESALWAYSWRITE MARCH 11, 2022
- TAVIA MAPP-DETERVILLE SET TO BRING THE POWER OF WOMEN TO SXSW WITH THE FUTURISTIC FEMME SHOWCASE SHAWN GRANT MARCH 11, 2022
- THE SMOKER’S CLUB FEST ADDS CHIEF KEEF PERFORMING ‘FINALLY RICH’ TO LINEUP OF KID CUDI, A$AP ROCKY & MORE SHAWN GRANT MARCH 9, 2022
- PI’ERRE BOURNE ANNOUNCES INTERNATIONAL 30-DATE ‘THE PURPLE TOUR’ SHAWN GRANT MARCH 9, 2022
